Free Advertising: How to use Youtube to boost website traffic!

To a marketer, there are no sweeter words to hear than “Free Advertising”. We are going to discuss how to use Youtube to boost website traffic.

Why youtube?

Google is one of the most popular search engines of all time. As Google owns Youtube, it makes the Youtube search engine tied in to google.

What’s the point?

Youtube seems to get bigger and bigger every year, so its a smart idea for marketers to learn how to jump aboard the Youtube train!

But why is Youtube so popular?

Have you ever wanted to host your own TV Show? That is the beauty of Youtube. It allows you to have your own tv studio with something as simple as your iphone. Because of Youtube’s popularity, the transfer of high value information allows for the study of almost any subject possible. Who needs to watch regular TV shows when you can literally choose anything that you want?

Video is king

As technology increases, so does the desire for people to consume videos. The demand for videos continues to rise annually. The Video medium is one of the most effective ways to transmit information that we have. Why? It takes effort to read blog articles. Listening to a podcast is good, but it may get repetitive or taxing only relying on your sense of hearing. Video is easy to consume, and offers the fullest experience possible to the viewer. As far as marketing formats go, video reigns supreme.

Video creation for all

Because technology is always moving forward, the tools to create decent videos are available to almost everyone. With the tools that are widely available, you don’t even need to show your face on camera if you don’t want to. There are many successful Youtube channels out there that rely on screenshots and animations to convey their message.

Small investment for big results

You may need to invest in some modest equipment like some lights, a webcam or a microphone. Many experts believe that the most important part of youtube video creation is the sound. This means that if your sound quality is poor, the quality of your videos will suffer. So if you can afford it, a great microphone like a YETI mike is a great choice.

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What kind of videos should you make?

The type of videos that you should make is a very important decision that should be planned out properly. The best youtube videos are ones that provide real value for the viewer. A good plan is to create short videos that are five to 10 minutes long. These videos are easier to consume than long drawn out videos where the host rambles on and on.

There is an adage that works of “half the length and double the dose”. This means that you should aim to create videos that are short, sweet and simple. If you need more time to cover a topic or subtopic in depth, consider breaking up the videos into parts 1, 2, and so on. This gives the viewer more viewing choices. It also lets the viewers sample what you and your channel is all about in easier to digest bits. Really it’s a win- win for both parties.

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Research the hot trends

It’s a good idea to use Youtube’s auto search to discover what videos are popular in your niche. You should never copy another Youtube’s creators videos directly, but you are free to model videos and discuss similar topics.

It’s good to remember that part of the value you are delivering is your perspective, your ideas and your point of view. As long as you are reasonably competent on your subject, you should be able to create short videos that can inform and provide value for your audience.

Make it good, don’t make it perfect

I love the old adage “Perfect is the enemy of good.” It’s true when it comes to video creation. Odds are that your first few videos won’t win you any oscars. Instead of having the goal of creating amazing videos right from the start, you should strive for improvement. This means that you should aim to make each of your videos a little better than the last.

You can always redo your videos at a later time if you wish. You don’t have to be too self conscious when releasing videos, odds are your first few videos wont get millions of views. If your videos get 1% better each time you make them, you will reach very high quality in a short period of time. The power of compounding growth can make you a video superstart in months or years, not decades.

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Written by Monty Salt